Nonverbal Communication Essay -- Communication Language Communicating

Nonverbal Communication Any communication interaction involves two major components in terms of how people are perceived: verbal, or what words are spoken and nonverbal, the cues such as facial expressions, posture, verbal intonations, and other body gestures. Many people believe it is their words that convey the primary messages but it is really their nonverbal cues. The hypothesis for this research paper was: facial expressions directly impact how a person is perceived. A brief literature search confirmed this hypothesis. Every communication interaction involves two parts: the verbal and the nonverbal. Furthermore, every person is always communicating even when they are not saying a word, thus, it is possible to send an exclusively nonverbal message but it is not possible to send an exclusively verbal message. Nonverbal cues in the interaction are always more powerful indicators of what a speaker means and what the speaker feels. Consider a very simple example: a mother tells her two-year old to stop running around the house but as she makes her direction, she is smiling. The toddler gets two messages: verbally to stop running; nonverbally the smile means mom is pleased with what he is doing. Which direction will the child follow; probably, the second one - mom is pleased regardless of her words so he will continue doing what he was doing. These sorts of communication interpretation conflicts occur numerous times in every day. Here is another example from the poll questions. The manager has said she is available if you have a problem and need to talk with her. You make an appointment, go in, and within a few minutes she receives a phone call which she answers and spends five minutes talking with the caller. Are you likely to believe she is interested in what you are saying? No, in fact, you are likely to feel that you are not very important; you may feel embarrassed and try to make your excuses to just leave. Nonverbal cues involve everything but the spoken word which includes: body posture and facial expressions, gestures, eyebrows, eyes, tone of voice, speed of delivery, inflections, volume, and proximity. Even one's attire sends messages to others. Each area of the nonverbal has the power to send a message; combined they tell the listener what is meant and what is felt. The power of the nonverbal cannot be over-rated; it will almost always ... ...viduals are perceived according to their facial expressions more so than the words they speak is supported by the literature. Nonverbal cues of all kinds have a direct impact on how a person is perceived; facial expressions are extremely crucial in that impression. Bibliography Burgoon, J. K. Buller, D. B. and Woodall W. G. (1989). Nonverbal Communication: The Unspoken Dialogue. New York: Harper & Row. Cherney, Marcia and Tynan, Susan. (1989). Communicoding. NY: Dorset. Chevrier, Donna. (1994, July). Let's Face It. CMA Magazine, Vol. 68, pp. 26 - 27. Elgin, Suzette Haden. (1980). The Gentle Art of Verbal Self-Defense. NY: Prentice-Hall. Hickson, M. I. and Stacks, D. W. (1989). Nonverbal Communication: Studies and Applications. Dubuque, Iowa: Wm. C. Brown, 1989. Jackson, Daryl. (1993). "The Nonverbal Cues." Communication Briefings, Vol. 8, No. 3, pp. 1-2. Knapp, M. L. (1992). Nonverbal Communication in Human Interaction. Orlando: Holt, Rinehart, & Winston. Leathers, Dale G. (1986). Successful Nonverbal Communication: Principles and Applications. NY: Macmillan Publishing Company. Nolen, William E. (1995, April). Reading people. Internal Auditor, Vol. 52, pp. 48 - 52.

Hunger in Richard Wrights Black Boy Essay example -- Wright Black Boy

Hunger in Black Boy   Ã‚   In the troubled world in which we live in, it is almost impossible not to find someone who is experiencing hunger in any one of its forms. Whether it is for food, for knowledge, or for love, hunger is everywhere and it mercilessly attacks anyone, young or old, black or white. In Richard Wright's autobiography, Black Boy, Wright suffers hunger for love, hunger for knowledge, and hunger for what he believes is right. A constant need for love and care develops in Richard when he is young. One of the first major events that occur to Richard during his autobiography is the abandonment by his father. As soon as his father leaves him and his mother, Richard begins to be deprived of the love he needs most not only from his father, but also from his relatives, which is evident as he begins to move in with some of them. The only real love and care he receives comes from his mother who stays with him and tries to care for him as much as possible. When he is left at an Orphan Home by his mother while she is working to support her kids, she is allowed to see her children only a minimum of times and when she does come to see him, he says, "I begged my mother to take me away [...] she left and my heart sank" (29). By this quote, Richard shows he definitely needs love and attention from the only source he has of it left: his mother. This is especially obvious because he is being deprived of this lo ve so he does not take it for granted like most other people do, and when he gets some, he appreciates and values it more. Richard's possession of love is especially evident when he attends church with his mother. The preacher begins to persuade the mothers in the crowd to take their children into ... ...s for him by driving him to work (Proverbs 16:26), Richard's hunger drives him to continue "laboring" to reach his dreams.    Works Cited and Consulted: Appiah, K. A. and Henry Louis Gates, Jr., eds.   Richard Wright: Critical Perspectives Past and Present.   New York: Amistad Press, 1993. Bloom, Harold, ed. Modern Critical Interpretations. New York: Chelsea, 1988. Bone, Robert.   "Richard Wright."   Scribner's American Writers: A Collection of Literary Biographies. Vol. 4.   New York: Charles Scribner's Sons, 1974.   McCall, Dan.   "Wright's American Hunger."   Appiah 259-268. Skerrett, Joseph T., Jr. "Wright and the Making of Black Boy." in Richard Wright's Black Boy:   Modern Critical Interpretations.   New York: Chelsea House, 1988. Wright, Richard.   Black Boy.   Ed. Ellen Wright.   New York: HarperCollins Publishers, Inc., 1993. Hunger in Richard Wright's Black Boy Essay example -- Wright Black Boy Hunger in Black Boy   Ã‚   In the troubled world in which we live in, it is almost impossible not to find someone who is experiencing hunger in any one of its forms. Whether it is for food, for knowledge, or for love, hunger is everywhere and it mercilessly attacks anyone, young or old, black or white. In Richard Wright's autobiography, Black Boy, Wright suffers hunger for love, hunger for knowledge, and hunger for what he believes is right. A constant need for love and care develops in Richard when he is young. One of the first major events that occur to Richard during his autobiography is the abandonment by his father. As soon as his father leaves him and his mother, Richard begins to be deprived of the love he needs most not only from his father, but also from his relatives, which is evident as he begins to move in with some of them. The only real love and care he receives comes from his mother who stays with him and tries to care for him as much as possible. When he is left at an Orphan Home by his mother while she is working to support her kids, she is allowed to see her children only a minimum of times and when she does come to see him, he says, "I begged my mother to take me away [...] she left and my heart sank" (29). By this quote, Richard shows he definitely needs love and attention from the only source he has of it left: his mother. This is especially obvious because he is being deprived of this lo ve so he does not take it for granted like most other people do, and when he gets some, he appreciates and values it more. Richard's possession of love is especially evident when he attends church with his mother. The preacher begins to persuade the mothers in the crowd to take their children into ... ...s for him by driving him to work (Proverbs 16:26), Richard's hunger drives him to continue "laboring" to reach his dreams.    Works Cited and Consulted: Appiah, K. A. and Henry Louis Gates, Jr., eds.   Richard Wright: Critical Perspectives Past and Present.   New York: Amistad Press, 1993. Bloom, Harold, ed. Modern Critical Interpretations. New York: Chelsea, 1988. Bone, Robert.   "Richard Wright."   Scribner's American Writers: A Collection of Literary Biographies. Vol. 4.   New York: Charles Scribner's Sons, 1974.   McCall, Dan.   "Wright's American Hunger."   Appiah 259-268. Skerrett, Joseph T., Jr. "Wright and the Making of Black Boy." in Richard Wright's Black Boy:   Modern Critical Interpretations.   New York: Chelsea House, 1988. Wright, Richard.   Black Boy.   Ed. Ellen Wright.   New York: HarperCollins Publishers, Inc., 1993.

Business Marketing :: GCSE Business Marketing Coursework

Business Marketing Four basic categories define the business market: 1. The commercial market 2. Trade industries 3. Government organizations 4. Institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers or whole sellers that purchase products for resale to others. Example: retail meat markets may carry out bulk purchases of sides of beef and then cut individual pieces for their customers. Institutions include a wide range of organizations, such as hospitals, churches, nursing homes, colleges and universities, museums and not-for-profit organizations. Example: state universities. Government organizations include domestic units of government- federal, state, and local as well as foreign governments. Example: national defense or pollution control. Q2. What are the characteristics of the commercial market? Show how each characteristic affects the marketing strategies of firms serving that market. The commercial market is the largest segment of the business market. It includes all individuals and firms that acquire goods and services to supports directly or indirectly, production of other goods and services. Some products aid in producing another good or service. Others are physically used up in the production of a good or service. Still others contribute to the firms day to day operations. Q3. What are the SIC codes? How do the marketers use these codes? Standard Industries Classification codes are the US government classification system that subsides the business market place into detailed market segments. Businesses use SIC code data for more then segmentation. These codes also help them to estimate the demand and forecast sales. Q4. Contrast organizational buying behavior and consumer purchasing behavior. What are the primary differences and similarities? Business buying behavior takes place with in a formal organization with its budget, costs and profit considerations. The primary differences include excessive organizational steps, considering budget, costs, prioritizing techniques for purchase decision analyses. Where as, consumer-purchasing behavior includes knowledge of business buying situations and is influenced by peers and ads. Q5. Give examples of the effect of industrial market demand of derived demand, volatile demand, joint demand, inventory adjustments, and the accelerator principal. Derived demand: Demand for a business product that results from demand for a consumer product of which it is a component. Example: The growing global demand by food service firms for packs of Heinz ketchup, mustard, mayo, etc. is all driven by consumer’s appetite for their convenience and joy of dining out.

Paper Business

Harper, Savanna List', Melanie Price, Arthur Smith SENT 561 lull 29, 2013 Granular Saxons Wall-Mart Sampling Survey research is an important technique to measure consumer characteristics and opinions. The survey sample is defined as the survey demographic was any â€Å"customers† of Wall-Mart that shopped within stores. The type of survey administered chosen was a non-probability sampling survey, which is convenient for the customer to fill out on his or her terms.The collection process was identical to the distribution; through hand-to-hand transactions, mail-in, or while shopping online. The sample was a group of shoppers that totaled 10 stores in different regions, 50 per store. Once the surveys were collected, they were provided to the strategy department by way of the staff. In this research and data analysis Wall-Mart will provide an explanation of the findings and how they affect the company. Confidence Level: 1 180% 190% 1 199% I z-score: I 1 1. 28161 1. 645 11. 96 12. 5758 1 Precision I I Population Size = 150 1 What Is the sample size?Assumed= 195% 120 126 130 137 1 conservative P-150% 139 143 145 147 1 Summary of Learning Team Results Wall-Mart thought It was Imperative to gather accurate results when they administered their survey to the customers. Therefore, a basis of analysis was determined In which the retailer could gauge the survey results. Until this survey was developed, there was no standardized method for collecting Information about the Wall-Mart customer experience. When looking at the responses, Wall-Mart received the lowest average rating for question 9. In question 9 customers are asked how they rate the assistance on the sales floor.Poorly rated sales floor assistance may affect customer satisfaction ratings, and It Is Important to Improve this area to Increase customer satisfaction (Enclave, Benson, ; Squelch, 2011). The ratings Indicated that Wall-Mart received the highest rating for question number 5 In which customers were asked to rate the convenience of a 24-hour super center. The high rated response to this question may Indicate that customers are pleased with Wall- Mart because they offer a 24-hour shopping experience. Out of the 15 survey questions 10 questions average a response within 0. 0 above and below the neutral point of a score of 3. The survey rating results not only indicate a wide range for customer satisfaction improvement but also an overall customer satisfaction rating of only 56% satisfied with the Wall-Mart shopping experience Answers to the Research Questions Wall-Mart focused the survey questions on the customer experience at the store. The data was analyzed to establish a baseline of quantitative numerical value to trend throughout the year. The analysis of the data is to enable Wall-Mart to develop and define customer satisfaction strategies and vision.Out of the 15 survey questions 10 of the questions average a response within 0. 50 above and below the neutral point of a sco re of 3. The answers from the customer survey indicate a need for a strategic Lana to improve the overall customer experience at the Wall-Mart stores. The answers to the survey questions were beneficial to obtain the perception, view, and voice of the customers' experience during their Wall-Mart visit. Customer satisfaction promotes an increase in brand loyalty to Wall-Mart; therefore benefits business literacy and return on investment.The main focus is to keep the customer happy and coming back to the store (Wall-Mart Stores, Inc. , 2010). Research Challenges There are many challenges that can be faced when conducting survey research. Such as, dealing with primary research, determining the purpose and whether or not initiative or qualitative data is needed can present challenges in research. It sets the basis for the type and the direction the research should take. This includes proper place or method to distribute the survey, providing clear and concise questions or properly addre ssing cultural differences in order to effectively reach all consumers.These are some of the challenges our team faced when conducting and gathering research. Wall-Mart consumers come from all walks of life, yet, want to be provided the best customer service. Developing a line of questions that is understandable to all ages and cultures can come with barriers as well. Another challenge faced was getting accurate responses from customers due to the patience level and finding clear, concise questions that link the main research question. Steps to Minimize Challenges in Future Research There are various steps that can be used to minimize the research challenges in the future in order to be effective.The first step is determining the purpose for the research in order to decipher if qualitative or quantitative data is needed. Secondly, establish any language or cultural barriers in the beginning of the research that may cause communication issues in the line of questioning. This is appro priate because that way it provides accurate information in the responses. Another way to minimize challenges in the future will be to thoroughly set a return or time limit so customers don't feel rushed in responding. This goes along with possibly condensing the number of questions so customers do not feel overwhelmed, thus providing truthful answers.Lastly, although survey research is very cost effective, it can be very vague. The data helps determine the probability of popularity in the overall answers. However, sometimes further explanation is needed and in order to minimize the gray area. In the future, adding an additional incentive based discussion in the future can assist with the research. Rationale for the Survey Items Wall-Mart's focus is on their business problem, customer satisfaction to increase brand loyalty to benefit the business literacy and bottom-line.The organization's solution includes the use of customer surveys not only to gain quantitative analysis but also qualitative analysis to use to develop a strategic plan to increase customer and stakeholder satisfaction. The purpose of the survey is to use measurement questions to determine and obtain the customers' voice and perception. The survey is geared to improve the services and obtain customer feedback from the ratings provided. The questions used in the survey are specific to determine and obtain the customers' voice and perception of their Wall-Mart experience.The questions use a numerical rating scale to obtain quantitative data and a comment section to obtain qualitative information. Both are important to Wall-Mart to understand the wants and needs of the customer. The customer survey design is an attitude scaling survey. â€Å"Attitude scaling is the process of assessing an attitudinal disposition using a umber that represents a customer's score on an attitudinal continuum ranging from an extremely favorable disposition to an extremely unfavorable one† (Cooper ; Schneider, 2 006, p. 24). The question design is modeled from a combination of the Liker Summated Rating and basic numerical scales.These scales are used to gather ordinal and interval data from participants. The rating results may be summed to measure the customer's overall attitude toward the Wall-Mart customer experience (Cooper & Schneider, 2006). The numerical ratings are broken down into five different areas of measurement for the customer to review. A rating scale of one to five is useful in the quantitative research to obtain a rating to measure customer satisfaction to establish a useful continuous performance improvement program not only to increase customer satisfaction but also increase brand loyalty.The qualitative data is useful to obtain information along with the quantitative data to develop goals and strategies not only to retain the current customer but also to create a customer loyalty to increase business literacy (Enclave, Benson, & Cinch, 2011). â€Å"An increase of 5% in customer retention can increase profits by 25% to 95% (Market Tools, Inc. 2006, p. 3). Recommendation for Future Research There are many avenues Wall-Mart can take in the future in regard to the way the company performs research, one avenue are telephone surveys.In the future telephone surveys can be beneficial a toll-free number can be provided on the customer's receipt for them to call to leave feedback. When a phone interview is conducted by a person and not an automated system, the interviewer can ask more in-depth questions to determine the root of the score. A company can determine why a question scored so high or so little. This aspect is helpful to the company cause it allows them to know what needs to change to make a score better.For example if the parking has a poor rating, more in-depth questions may find that parking has a poor rating because there are always carts in the lot blocking spaces. This response allows the company to act on making that score better. Phone int erviews could also be useful year round, providing information for continual improvements to customer service. The company's survey that was recently conducted only allowed feedback at the end for an overall survey, adding a comment section at each question may also be helping to the company, if they choose to stay tit the current survey method.

Khmer Rouge and Stable Communist Environment

How is it that between the Cambodian Genocide and the Holocaust, over eight million people were killed? The similarities and differences between the Cambodian Genocide and the Holocaust are both disturbing yet interesting. To understand how alike and dissimilar these two events are you must consider three things, which are: the cause, courses, and effects. The Cambodian Genocide was lit up by a man named Saloth Sar, better known as Pol Pot. He was a Cambodian Revolutionary as well as the man who created a communist group known greatly as The Khmer Rouge.Pol Pot and Hitler are similar in this way because Hitler also created a political power party known as the Nazis. Both of these leaders were important dictators who created murderous groups. Additionally, this wasn't the only similarity between the two because Pol Pot and hitler both promised something they couldn't back up. Pol Pot promised a stable communist environment , while Hitler promised a big change in their country. Neither of them were actually doing this for the better, but rather for themselves because they both wanted to have absolute power.The difference between the two of them was that Pol Pot had attempted stability and communism by trying to isolate Cambodia, giving the subtle hint that he would rather be somewhat of an underdog and safe, rather than on top and over powerful. In this case, Hitler was the exact opposite. Hitler wanted to be on top; he wanted to be the top dog. He wanted to make Germany a better country but his view and their view were much different. Hitler didn't want to make it better for the less fortunate, he just wanted to make it better for the, already to be know as, higher class.Furthermore, the way Pol Pot and Hitler ran things were very different but in the long run, they both had the same outcome: world wide tragedy for everyone but themselves. During the Cambodian Genocide and the Holocaust, many roles of symbolization came into play. For instance, throughout the Ge nocide everyone was forced to wear black pants and black shirts and in the Holocaust all jews were forced to wear prisoner clothing and of course, the star of david at all times. These weren't the only rules that were very strict.In Cambodia, if you wore glasses you were automatically death sentenced because you were considered to be different and in the Holocaust, you were refrained from wearing shoes. These harsh rules were just the begging of the torture for either countries. Throughout the course of these events, the very serious situations began to occur. In Cambodia, the torture began with labor fields, carried on with starvation and ended with execution but in the Holocaust everything was just thrown at them at once with the death camps and the gas chambers.Nobody can make any exception about not remembering the last step in the Holocaust which was the final solution. Pol Pot and Hitler had very different views on how to carry out the â€Å"organization† of things. Hit ler believed that only very particular people should carry on at the death camps and the rest were thrown into the gas chambers-such as women, child, weak, and certain age groups-. Pol Pot had little stereotypes such as grouping anyone intellectual, wealthy, or high class and they were to be executed together because they were â€Å"different†.The ones that lived through that, had little hope, but still more than the ones going through the Holocaust. One more thing that was similar between the Genocide and the Holocaust was that the population decreased dramatically. In Cambodia, people disappeared daily from camps and the starvation was killing quickly. In Germany, an estimated 4,000 or more jews were killed every single day from either being murdered, freezing, or starving. These deaths were nothing to be taking lightly, yet not enough people took it serious enough.This is one of the reasons both of these events were not stopped until it was too late. The effects of both of these treacherous events were devastating. An estimated 20% of the Cambodian population were murdered throughout four years under the power of the Khmer Rouge. In Germany an estimated six million jews were murdered between the time period of 1933-1945 under the power of Hitler and the Nazis. The punishment wasn't enough for either but at least the Nazis had to go threw the Nuremberg trials.

Biodiversity and Ecosystem Essay

a. Round 1 = In this round I removed lichens from the ecosystems. This would have a huge effect on the ecosystem because they play a role in the creation of soil where plants obtain nutrients. If they are taken out it can affect trees and flowers which affect bees, because they depend on them. This also effect humans that depend on the bees for honey and the fruit that the bees help pollinate. b. Round 2 = In this round humans was removed. By removing humans there was a little effect on the ecosystem. We are the top of the food chain and, but our actions do more damage then good for the environment. c. Round 3 = In this round bees was removed. This is a huge problem in today’s environment and effects the pollination of plants. Because of the removal of bees it really affects the ability of plants to produce fruits, which allow humans food. d. Round 4 = In this round flowers was removed. This was an affects to the ecosystem because flowers deliver food for bees. Bees provide honey and pollinate plants. Because of the removal of flowers it eventually removes bees which effect humans and the food chain. 2. Provide one action we as humans engage in that leads to the extinction of each of these components. Action affecting Lichens = Humans affect lichens with air pollution, industrialization and the introduction of sulphur dioxide can kill lichens. (Air Quality and Lichens, 2014) Action affecting Trees = Humans cut down trees to use for lumber, and to expand. This deforestation is the largest way for humans to affect trees. Action affecting Flowers = The way humans are affecting the flowers is by over population and polluting the air with automobiles that can produce acid rain. Action affecting Bees = The actions that humans take to affect bees is by destroying habitats, 3. Provide three specific actions that humans can take to minimize our impact on the ecosystem and ensure the survival of lichens, trees, flowers, and bees. Action 1 = Humans can reduce the amount of pollution that produced by using more efficient automobiles and public transportation. Action 2 = Humans can reduce the amount of pollutants the produce by using more efficient automobiles and public transportation. Action 3 = The other action they can do to minimize the impact on the ecosystem is to recycle this will save the need to destroy habitats for more resources. Experiment 1: Diversity of Plants Table 2: Number of Each Plant Species Present in Pot 1 and Pot 2 Species Observed Number in Pot 1(sunlight) Number in Pot 2(shade) Zinnia 2 1 Marigold 2 2 Morning Glory 3 1 Cosmos 8 4 Ryegrass 3 2 Total Number of Species in Pot: 18 10 POST LAB QUESTIONS 1. Develop a hypothesis on which pot you believe will contain the highest biodiversity. Hypothesis = I believe that the plants that are in the sun will develop the highest biodiversity. 2. Based on the results of your experiment, would you reject or accept the hypothesis that you produced in question 1? Explain how you determined this. Accept/Reject = I accept my hypothesis because the flowers that I grew in the planter that I placed in the sun made the most flowers and different types. 3. If each pot was a sample you found in a group of wildflowers, would you determine based on the diversity of flowers that the ecosystem is healthy? Why or why not. Answer = I was so impressed with the amount of flowers that grew in both environments. In my determination based on the diversity of flowers that the ecosystem is healthy. There was actually a lot of plants in both of the environment but of course the ones in the sunlight had a healthier ecosystem. 4. How does biodiversity contribute to the overall health of an ecosystem? Provide specific examples and utilize at least one scholarly resource to back your answer. Answer = Biodiversity is very important to the health of an ecosystem. The greater species diversity is it ensures natural sustainability for all life forms. It provides natural services such as soil protection, water resources, pollution breakdown, food, medical resources, and future resources, according to Shah (2014). She states â€Å"Each species depends on the services provided by other species to ensure survival. It is a type of cooperation based on mutual survival and is often what a â€Å"balanced ecosystem† refers to†(2014). Crops are used to feed cattle, then the cattle waste nourishes the crops. Crops, as well as yielding grain also yield straw , the straw provides organic matter and fodder, crops are therefore food sources for humans and animals then the soil and organisms such as bacteria and algae serve as nitrogen fixers. Rodents, then aerate the soil and improve its water-holding capacity Spiders, centipedes and insects grind organic matter from the surface soil and leave behind enriched droppings. This large biodiversity is accentual to maintaining health crops and animals for the food supply.

Leading and managing changes Essay

1.1Background The David Jones is iconic department store in Australian retail industry, but the net profit of David Jones has been decreasing because of the rapid retail environmental changes, unhealthy cultures, and global online attack. The problems of declining net profit in David Jones are creating make it essential to apply the most suitable change management for company. 1.2Aim The aim of this report is not only applying the change management theory, model, and style for David Jones and David Jones’ CEO, Paul Zahra, but also supporting the arguments through case studies in order to find practical solution. 1.3Scope This report presents the view that a positive model, modular transformation and incremental change are the most suitable change management theory that can be implemented for David Jones. Also, a coercive style of management is a suitable style of management for David Jones’ CEO, Paul Zahra. The findings and analysis of performance for each theory, model, and style are justified by a critical comparison of the change management theories, models, styles and practical problem solution cases. Moreover, the improvements for David Jones’ restructure are discussed. 2.0 MODEL OF PLANNED CHANGE FOR DAVID JONES 2.1 David Jones issues David Jones is the oldest department store in Australia and was established in 1838. Until 2010, David Jones worked successfully in the Australian market, especially from 2007 to 2010. During that time, the net profit of David Jones increased from $109.5 million to $156.5 million, but the significant growth in the net profit dropped slowly from $156.5 million to $101.1 million by 2012. The slow decrease in the net profit of David Jones is caused by unhealthy organisational culture, global online retail attacks and retail environmental changes. In order to reconfirm David Jones’s importance in the Australian retail and consumer market, the best planned change model has to be chosen for David Jones. 2.2 Comparison of  planned change models for David Jones Cummings and Worley (2009) summarise the differences of three major models of planned change. The first one is Lewin’s change and action research model, which are more focused on fixing problems than concentrating on what the organisation does well and gaining those strengths. Also, Lewin’s change model, a three-stage model, claims that adaption of these forces maintain the status quo, which leads to efficient strategy for change (Waddell, Cummings & Worley 2007). The three-stage of Lewin’s change model is shown in figure 1(A). Moreover, the action research model is a cyclical process, which is determined by eight steps that fix problems using frequent research (Cummings & Worley 2009). Eight steps of action research are shown in figure 1(B). On the other side, a positive model focuses on positive dynamics in an organisation that improves the extraordinary results (Waddell, Cummings & Worley 2014, p. 39). This model is described by in five steps, which is shown in figure 1(C).   Figure 1: The comparison of planned change models (Cummings & Worley 2009, p.25) 2.3 Positive model for David Jones According to David Jones case study, the positive model of planned change is the best suitable one for David Jones because: †¢ it is proved that in order to survive with today’s uncertainty and huge competitive business environment, organisations need to focus on more business environmental changes than fixing the organisational problems (Waddell, Cummings & Worley 2014, p. 39) †¢Cristian-Liviu (2013, p. 1690) notes that the resistance for change causes the failure of strategic implementation because employees try to maintain their culture. Also, Ruxandra and Camelia (2013, p. 127) noted that resistance to change may create lots of problems during the change process such as activity drawl, activity slow-down, delays in launching and change process, and delayed and inefficient performance. †¢Sandra and Tracy (2012) indicate that bad news in business leads to poor financial outcomes, and external and internal crisis. †¢ it is supported by case studies that the linkage between inability of identifying of retail environmental changes and Zahra’s new rescue plan for David Jones failed because after the new rescue plan of Zahra, net profit and share price continued to decrease. Moreover, the case study said that ‘it may be a good five years before strategy can be assessed properly’ (Waddell Waddell, Cummings & Worley 2014). On the other hand, Lewin’s change model or action research model is not suitable for David Jones case because of focusing on more problems in the organisation than concentrating on retail environmental changes. The result of implementation of Lewin’s change model or action research model would be led to the strategic failure. The possibility of positive model of planned change for David Jones makes it necessary for the company to use positive model. 3. THE CURRENT RESTRUCTURE OF DAVID JONES 3.1 Current business restructure analysis Even though this report agrees with the current restructure and rescue plan of David Jones, which were divided main three parts including eleven subparts that are renovating store policies, focusing its core strengths, and transferring from traditional business to technologically oriented business, I want to add two main parts that are sustainable training and focused marketing strategy. 3.2 Recommended changes for David Jones In order to achieve optimum results, David Jones should consider the following choices. †¢Sustainable training: The rapid changes in business environment are needed and required to learn every innovations for business organisations in order to dominate their current market. It is proved that in the today’s interconnected world, the success of organisations and teams depends on how much they can use and operate new information and communication technologies that changes business environment (Ancona, Bresman & Caldwell 2009). Also, Blanchard (2009) notes that coaching for their employees lead to successful organisation within the unpredictable changes, but the new rescue plan has no any special training and coaching for their employees. It is a big disadvantage of new rescue plan that has been causing the decreasing net profit of David Jones and failure of strategic implementation. Moreover, it is supported by case study that although David Jones had excellent customer service in the fast, but it has decreased over the years. †¢Focused marketing strategy: Another disadvantage of new rescue plan is unfocused marketing strategy. According  to case study, new strategic plan did not include any focused marketing plans, which target customers and profitable markets. Also, David Jones could not identify changing customer behaviours and profitable buyers. It is supported that new economic order has changed the buyer’s market, which is that a twenty-four percent of buyers in Australian population has balanced fifty-four percent of discretionary spending, but David Jones has been concentrating on fifty percent of buyers, who are only twenty-four percent of discretionary spending in Australian population. The combination of lack of marketing strategy and non-target sales activities cause the inefficient strategy implementation. In addition, Nemcova & and Dvorak (2011) state that the strategic management of electronic commerce is concentrating essentially on customers, but David Jones focuses on more result s than concentrating on customers. The possibility of sustainable training and marketing strategy supporting strategic implementation of David Jones makes it necessary for the David Jones to add sustainable training and marketing strategy for their strategic plan. 4. SCALE OF CHANGE FOR DAVID JONES 4.1 Comparison of scale change During the unpredictable changing business environment, the scale of change helps to organisation in order to achieve optimum result how much change the organisations. This process is divided by from fine-tuning organisational development to corporate transformation (Waddell, Cummings & Worley 2014, p. 52). †¢Fine-tuning: This changing process is performed at divisional or departmental level as matching between organisation’s structure, strategy, people and activities. †¢Incremental change: Change process that in order to match changing environment, corporate business structures, strategies and management process are always adapted. †¢Modular transformation: Modular change concentrating on more changing and redesigning one or more division than changing whole organisation. †¢Corporate transformation: Corporate transformation brings about whole organisational transformation. 4.2 Suitable scale of change for David Jones For David Jones, the most suitable of scale of changes are modular transformation and incremental change the reason why: †¢ in the case study, although new strategy of David Jones was implemented in order to match  between retail environmental change and strategic performance, it faced failure because of performing too late. Firstly, in order to dominate online and retail market, David Jones has to use the modular transformation that renovates some divisions including information technology, marketing and strategy and human resource. By renovating the inability of divisions, it reduces the risk of failure of strategic implementations because Poblador (2014) notes that the failure of organisational strategy is sometimes caused by unexpected responses from the organisation itself, especially its employees behaviours that indicates corporation culture. It is showed that using corporate transformation is more risky for David Jones than using modular transformation. After that modular transformation process would be finished and are matched business environment changes, David Jones should be applied to use incremental change process in order to maintain and dominate its retail market. Also, it is supported that the maintenance of changing environmental situations are accomplished by keeping incremental changes (Poblador 2014, p.143). †¢fine-tunning is not suitable for David Jones because between 1960s and 1970s fine-tuning was implemented successfully in organisation, but today’s uncertainty business environment is needed by different change process (Waddell, Cummings & Worley 2014). Also, case study said that even though unhealthy organisational culture have been causing for losing net profit of David, main reason for David Jones is retail environmental change especially online trade, new economic order and technological revolution. On the other side, the decrease of net profit in David Jones was caused by online trade, new economic order, technological revolution and unhealthy organisational culture, and majority of profit in David Jones is earned by traditional department stores, it is not necessary to make whole organisational change in order to match retail environmental changes. It is proved that Ford Plastics was implemented in an organisation-wide change in order to match its external environmental change, but it faced the failure soon (Graetz et al. 2002, p.32). All the evidence shows that the modular transformation change and incremental change are the most suitable change process for David Jones. 5. APPROPRIATE STYLE OF MANAGEMENT FOR DAVID JONES’ CEO PAUL ZAHRA 5.1 Comparison of style of management The style of management is described by Australian researchers Doug Stace and Dexter Dunphy. The main idea of the style of management is that unpredictable business environment is required and demanded the rapid changes for organisation to achieve their strategic goal. Using style of management for organisation, which is described by from collaborative to coercive, makes it easier to be employed (Waddell, Cummings & Worley 2014). †¢Collaborative: Employees are involved in making significant decisions about organisational future and change performance. †¢Consultative: According to consultation, employees bring about organisational change, but for goal setting, they involved limited participation. The goal setting is done by expertise or responsibility. †¢Directive: Main form of significant decisions about organisational future and change performance are made by managerial authority and direction. †¢Coercive: One of forcing authorities, which are outside parties, managers and executives imposes to change on key group in the organisation. 5.2 The most suitable style of management for Paul Zahra For David Jones’ CEO Paul Zahra, the most affordable style of management is coercive because: †¢the long term performance results of sixty teams are estimated that empowering team leader leads to higher work performance for teams over time than a directive team leaders because of higher level of team coordination, empowerment, learning, and mental model development (Natalia, Matthew & Henry 2013). †¢collaborative and consultative are not suitable for David Jones because Phil (2012) estates that the most efficient change management for overpowering companies were brought by the combination of concentrated clear vision of change and sponsorship from the top. Also, it is supported that the commitment of top management for change creates energy for action within the organisation, which leads to a successful vision (Graetz et al. 2002). †¢according to Jaroslav (2013), the directive style leads to lower capacity for the average bank sales clerks, which is proved by banking sector in Slovakia. It is showed like David Jones current situation the reason why net profit of David Jones has been decreasing, which proves that the directive style is not suitable for David Jones. †¢ case study said that not only the board of David Jones has been supporting Zahra’s vision of change, but also the rapid changes in retail business  environment are needed to manage quickly because the business environment changes and competitors do not wait David Jones. To sum up, the possibility of coercive management style to be used successfully in rapid changes business environment makes it necessary for the David Jones’ CEO Paul Zahra to use coercive management style. 6.0 Conclusion It can be seen that the most affordable suitable planned change model for David Jones is Positive model, and scale of change is modular transformation with incremental change. Moreover, the best suitable style of management for David Jones’ CEO Paul Zahra is coercive. Furthermore, even thought this paper agrees with the restructure of David Jones, sustainable training and focused marketing strategy would be added for David Jones’ rescue plan. In conclusion, the combination of Positive change model, modular transformation with incremental change, coercive style of management, sustainable training, and focused marketing strategy will support David Jones’ strategy achievement. Also, the improvements for David Jones’ restructure are discussed.